1. Introduction

DAVY Powersports ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.davypowersports.com ("Site") and purchase our products.

By accessing or using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with these practices, please do not use our Site.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you voluntarily provide when you:

  • Create an account or place an order
  • Subscribe to our newsletter or marketing communications
  • Contact our customer support team
  • Participate in surveys, promotions, or contests
  • Submit a warranty claim or product registration

This information may include:

  • Contact Information: Name, email address, phone number, shipping address, billing address
  • Account Information: Username, password, account preferences
  • Payment Information: Credit card number, billing address (processed securely by our payment processors)
  • Order Information: Products purchased, order history, wheel serial numbers
  • Vehicle Information: Vehicle make, model, and specifications for fitment purposes
  • Communication Records: Support inquiries, warranty claims, feedback

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and usage, including:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, time spent on pages, links clicked, referring URLs
  • Location Data: General geographic location based on IP address
  • Cookies and Tracking Technologies: Information collected through cookies, pixels, and similar technologies (see Section 5)

2.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Payment processors and financing providers (e.g., Affirm)
  • Shipping carriers (e.g., DHL, FedEx)
  • Marketing and advertising partners
  • Social media platforms (if you interact with us through social media)

3. How We Use Your Information

3.1 Order Fulfillment and Customer Service

We use your information to:

  • Process and fulfill your orders
  • Communicate order status, shipping updates, and delivery information
  • Provide customer support and respond to inquiries
  • Process warranty claims and product registrations
  • Maintain wheel serial number records for authenticity verification and warranty tracking

3.2 Account Management

We use your information to:

  • Create and manage your account
  • Maintain your order history and preferences
  • Enable account features and functionality

3.3 Marketing and Communications

With your consent, we use your information to:

  • Send promotional emails about new products, special offers, and company updates
  • Deliver targeted advertising on our Site and third-party platforms
  • Conduct surveys and collect feedback

You may opt out of marketing communications at any time (see Section 8).

3.4 Site Improvement and Analytics

We use your information to:

  • Analyze Site traffic and usage patterns
  • Improve Site functionality, content, and user experience
  • Conduct research and development
  • Detect and prevent fraud, abuse, and security incidents

3.5 Legal Compliance

We use your information to:

  • Comply with applicable laws, regulations, and legal processes
  • Enforce our Terms & Conditions and other agreements
  • Protect our rights, property, and safety, and that of our customers and others

4. How We Share Your Information

4.1 Service Providers

We share your information with third-party service providers who perform services on our behalf, including:

  • E-commerce Platform: Shopify (hosts our Site and processes transactions)
  • Payment Processors: Credit card processors, PayPal, and other payment services
  • Financing Partners: Affirm (if you use financing options)
  • Shipping Carriers: DHL, FedEx, and other delivery services
  • Email Service Providers: For transactional and marketing emails
  • Analytics Providers: Google Analytics and similar services
  • Customer Support Tools: Help desk and live chat platforms

These providers are contractually obligated to use your information only for the purposes of providing services to us and in accordance with this Privacy Policy.

4.2 Manufacturing Partners

We share necessary order information with our manufacturing partner in Vista, California to fulfill your wheel orders. This includes shipping address, order specifications, and serial number assignments.

4.3 Legal Requirements

We may disclose your information if required by law or in response to:

  • Court orders, subpoenas, or legal process
  • Government or regulatory requests
  • Law enforcement investigations
  • Protection of our legal rights or defense against legal claims

4.4 Business Transfers

If DAVY Powersports is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

4.5 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4.6 Information We Do Not Sell

We do not sell your personal information to third parties for their marketing purposes.

5. Cookies and Tracking Technologies

5.1 What Are Cookies

Cookies are small text files stored on your device when you visit our Site. They help us recognize your browser, remember your preferences, and understand how you use our Site.

5.2 Types of Cookies We Use

  • Essential Cookies: Required for Site functionality, including shopping cart, checkout, and account access. These cannot be disabled.
  • Analytics Cookies: Help us understand how visitors interact with our Site, which pages are most popular, and how to improve user experience.
  • Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.
  • Preference Cookies: Remember your settings and preferences for a better browsing experience.

5.3 Third-Party Cookies

Our Site may include cookies from third-party services such as:

  • Google Analytics (website analytics)
  • Meta/Facebook (advertising and social features)
  • Shopify (e-commerce functionality)

These third parties may collect information about your online activities over time and across different websites.

5.4 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored on your device
  • Delete some or all cookies
  • Block cookies from specific or all websites
  • Receive alerts before cookies are placed

Note that disabling certain cookies may impact Site functionality and your user experience.

5.5 Do Not Track

Some browsers offer a "Do Not Track" (DNT) feature. Our Site does not currently respond to DNT signals, but you can manage tracking through cookie settings and opt-out tools.

6. Data Retention

6.1 Retention Periods

We retain your personal information for as long as necessary to:

  • Fulfill the purposes described in this Privacy Policy
  • Provide ongoing customer support and warranty service
  • Comply with legal obligations (e.g., tax records, transaction history)
  • Resolve disputes and enforce our agreements

6.2 Wheel Serial Number Records

Because each DAVY wheel is individually serialized and covered by our lifetime warranty (The DAVY Commitment), we maintain serial number records indefinitely to support authenticity verification, warranty claims, and ownership transfers.

6.3 Account Deletion

If you request deletion of your account, we will delete or anonymize your personal information within a reasonable timeframe, except for information we are required or permitted to retain for legal, security, or operational purposes.

7. Data Security

7.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal information, including:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-DSS compliant providers
  • Access controls limiting employee access to personal information
  • Regular security assessments and monitoring

7.2 Payment Security

We do not store complete credit card numbers on our servers. All payment information is processed securely by our PCI-DSS compliant payment processors.

7.3 No Guarantee

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

8. Your Privacy Rights and Choices

8.1 Access and Correction

You may access, review, and update your personal information by:

  • Logging into your account and editing your profile
  • Contacting our customer support team

8.2 Marketing Opt-Out

You may opt out of marketing communications by:

  • Clicking the "unsubscribe" link in any marketing email
  • Updating your communication preferences in your account settings
  • Contacting us directly at privacy@davypowersports.com

Please note that even if you opt out of marketing emails, we may still send transactional emails related to your orders, account, and warranty.

8.3 Data Deletion

You may request deletion of your personal information by contacting us. We will process your request in accordance with applicable law, subject to certain exceptions (e.g., legal retention requirements, warranty records).

8.4 Data Portability

You may request a copy of your personal information in a structured, commonly used format.

9. California Privacy Rights (CCPA)

9.1 California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You may request information about the categories and specific pieces of personal information we have collected, the sources of collection, our purposes for collecting the information, and the categories of third parties with whom we share information.
  • Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out of Sale: We do not sell personal information as defined under the CCPA.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

9.2 Submitting a Request

To exercise your California privacy rights, contact us at privacy@davypowersports.com or call [INSERT PHONE]. We may need to verify your identity before processing your request.

9.3 Authorized Agents

You may designate an authorized agent to submit requests on your behalf. We may require verification of the agent's authority and your identity.

10. Other State Privacy Rights

Residents of other states may have additional privacy rights under applicable state laws. If you have questions about your rights under state privacy laws, please contact us at privacy@davypowersports.com.

11. International Users

11.1 Data Transfer

DAVY Powersports is based in the United States. If you access our Site from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

11.2 Consent to Transfer

By using our Site and providing your information, you consent to the transfer of your information to the United States and its processing in accordance with this Privacy Policy.

12. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we learn that we have collected information from a child under 16, we will delete it promptly. If you believe we have collected information from a child under 16, please contact us immediately.

13. Third-Party Links

Our Site may contain links to third-party websites, applications, or services. This Privacy Policy does not apply to those third parties. We are not responsible for the privacy practices of third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Post the revised Privacy Policy on our Site
  • Notify you by email or Site notification for significant changes

Your continued use of our Site after changes are posted constitutes acceptance of the revised Privacy Policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

DAVY Powersports
Bend, Oregon

Privacy Inquiries:
Email: privacy@davypowersports.com

Customer Support:
Email: support@davypowersports.com
Live Chat: Available at www.davypowersports.com

By using our website, you acknowledge that you have read and understood this Privacy Policy.